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If you are thinking about ways to promote your business or website, you might be considering using Facebook as part of your marketing strategy. With millions of users and thousands more joining each day, Facebook has the eyes and ears of a large population. This makes it an ideal medium for launching a campaign designed to grow your business. When you plan a marketing strategy using Facebook, you will want to think of your goals in terms of increased exposure. Although a successful campaign will likely increase your sales as well, exposure is really what Facebook does best. For example, one successful Facebook marketing strategy is to offer people a freebie of some sort if they become a fan of your business. This freebie could be in the form of a sample, a coupon code, or an entry in a giveaway. However, when people become a fan of your business they will then start seeing your updates and learn more about what you do. Despite popular appearances, a Facebook marketing campaign i...

In a very short period of time, Facebook went from being a way for college students to connect to a global marketplace for small businesses. The Facebook user database is made of up students, professionals, adults, teens, and people from all over the world. Setting up a Facebook page for your business can prove to be one of your smartest marketing moves. Understand how to go viral with Facebook marketing with these strategies below. Set up a profile page Facebook offers a host of viral channels to reach a broad audience all at no cost. To make your presence on Facebook, you first need to set up a profile page. Your profile page is the your landing page designed to allow users to engage in a part of your business identity. Your profile page should express why you are passionate about your business, and really make a brand for your company. Create a real story about why you started your business and what motivates you. Completely fill out your personal information, work informa...

Wow! Facebook Marketing. So you say you hate Facebook...It's just a place for kids. NOT!! Did you know that Facebook has several hundred million active users? Are you aware that it is rapidly growing by over a half million users every single day? Anyone and everyone from every walk of life are using Facebook today. No matter what you are promoting or selling, whether it is an opportunity, a product, or a service, many of those potential clients are on Facebook. If you are not there it is highly probable that your competitors are... So think about it.... If there are 350,000,000 (million) people on Facebook and only 1% of them have an interest in what you are working with that is still 3 1/2 million people with whom you might have something in common. If only 1% of those 3 1/2 mil. people are interested in your page that is still 35,000 people or potential followers. If you can convert just 1% into sales or new distributors that is 3500 new sales/distributors. What would that mea...

Today, the days of sending out flyers in mails and cold calling is not as effective as it used to be. A better way to get leads and increase sales is through email marketing. Every successful business utilizes some form of email marketing to drive sales. If you do a search online, you can find many email marketing systems . There are free and paid email marketing software to choose from. Before you decide whether to pay for the system, it is important that you check the features first. The features of a free system are not the same as a paid system. Free systems have very limited features which may affect your campaigns in the near future. Many software programs offer a free trial. You should sign up for the free trial and try the system. This allows you to explore all the included features before you make any decision. In this article, let me share with you a few important features that you should look out for: 1. Personalization. You should be able to personalize your emails ...

Do you want to increase the open rate of your email marketing campaign ? The secret to increase the open rate is to write a good subject title for your email. A good title captures people attention, just like the headlines of newspapers and magazines. When you read a newspaper, you first read the headline and only read more in the columns if the title catches your attention. If you are not interesting in the headline of a particular magazine, you will not buy it. So if you want to achieve success with your email marketing campaign, you need to write better subject title. Your emails get read only if the subject title catches your recipients' attention. Writing better subject title is not hard - you just need to have the right information and enough practice. Now, let me share with you a step by step strategy to write better subject title: 1. Open a new email account and subscribe to the mailing lists of all the internet marketers and copywriters you can find online. By using ...

The truth, though, is that most lawyers can't afford to use such attention-getting methods to generate business. So how do lawyers in this position spread the word about their services and find new clients? An email marketing campaign for lawyers! A lawyer's email marketing campaign can provide him or her with a maximum amount of benefit with a minimal amount of effort and investment. This is particularly valuable since most lawyers, again, don't operate firms in which there are dozens of first-year associates running around doing most of the grunt work. The truth is at most firms, the head lawyers handle most everything with the help of a paralegal or two, and there's not a whole lot of time or money to spend on promotional efforts. Fortunately, a lawyer's campaign can easily be implemented even by a one-man start-up operation working on a shoestring budget. Collecting email addresses today is as easy as collecting phone numbers a generation ago-everyone uses...

Email marketing means a lot of things for a lot of different people. Whether you're using email marketing to drive sales, increase brand recognition, promote affiliate offers or otherwise, you're missing out if you're not doing it. The way email marketing works is relatively simple. You capture emails and are able to contact those individuals in the future through a single email blast rather than emailing people one-by-one (which of course can take a very long time). You can get people to subscribe to your email list by offering a newsletter, a free e-Book or video series, exclusive offers or discounts, or anything else that might fit your customer or visitor's needs. Here are some ways to take advantage and benefit from email marketing: 1) Build a list in a particular niche. Make sure you're an expert in the niche so the content you're able to provide is top-notch. With so many people in the online world, providing lackluster content to subscribers mean...

Just like social media, email marketing has become a staple in how businesses drive sales and retain customers. Creating an effective email marketing campaign can result in significant increases in sales, retention, and customer satisfaction. Follow these four tips to start sending effective emails today: Catchy Subject Lines Just like a gatekeeper can block a person from getting to their intended recipient, a weak subject line may prevent your email from being opened. Think about it: the subject line is the first thing that the recipient will see. First and foremost: make sure you're consistent with your brand. If you tend to have more of a humorous approach to your communications , then keep your email subject line light. If you're all business, then keep the subject buttoned-up. While there's no silver bullet to creating a catchy subject line, consider some of the following ideas: Ask a Question: "Is your business getting the most out of social media?" T...