Your Online Business - How to Keep It Running in a Crisis
When working with new copywriting clients, I encourage them to build an inventory of articles, blog posts or social media updates from which to draw. The reason for this, I explain, is that emergencies happen in the midst of running any online business. Even with careful planning, anyone who operates online will eventually face a fire that threatens their success. What kind of emergencies might cause an online business to stumble? An unexpected rush of business for which you are not prepared. A personal illness that takes your eye off the ball. A family crisis that requires your undivided attention. A technology failure that cripples your entire operation. A key player (contractor, vendor, employee) who fails to deliver. One of the things I admire most about online entrepreneurs is that they soldier on through a crisis, doing what needs to be done to meet customer expectations. When that crisis continues long-term, however, it's easy to drop the ball. http://mikeworksfor...